CLIMATE.
BETWEEN Direct Air Capture (DAC), end-to-end ecosystem regeneration, and LAB-GROWN alternative proteinS, I have spanned a variety of startups tackling the climate crisis with BARRIER-SHATTERING frontier technologies.
OUT OF THIN AIR.
CHALLENGE
Aircapture, a pioneering climate tech startup, sought to establish a compelling brand for their innovative CO2 as a Service model. With ambitions for a Series A round, they needed to attract investors and high-caliber talent, while selling and delivering Direct Air Capture (DAC) units to large manufacturers.
PROCESS
We conducted a thorough competitive analysis of the DAC landscape and sales pipeline, and engaged deeply with Aircapture's engineering and technical teams. This research helped us craft a clear, actionable description of their technology and identify key differentiators in the crowded cleantech space.
We landed on a strong mission to align investors, employees, and buyers: capture and clean atmospheric CO2 to radically improve the environment, the economy, and our lives. We delivered this alongside a comprehensive set of visual and verbal guidelines clarifying their market positioning, value proposition, and simplified technical story. We then drafted the script for and produced an animation detailing their DAC process for various stakeholders, complemented by new website copy and design that solidified Aircapture's brand identity and leading market position.
IMPACT
Our comprehensive branding strategy culminated in a sleek, user-friendly website that caters to buyers, investors, and potential hires. The custom-illustrated video, now a centerpiece of their digital presence, has become a key asset in fundraising and growth initiatives.
Armed with this revitalized brand identity, Aircapture is now pursuing their Series A funding, expanding their team, and building a robust sales pipeline. These efforts positioned them for global scaling and significant impact on atmospheric CO2 reduction.
Work Done
Competitive Analysis
Stakeholder Interviews
Market Research & Insights
Brand Foundations
Visual and Verbal Identity Verbal Guidelines Video Script & Production
Sales and Marketing Collateral
Talent and Recruitment Strategy
Client
Aircapture
Status
Series A
FROM LAB TO TABLE.
CHALLENGE
Meatech 3D sought to establish a compelling narrative and launch in the US market, despite regulatory hurdles and limited consumer experience with cultured meat. The challenge: create a consumer-facing brand appealing to public-market investors while highlighting their unique 3D bio-printing process.
PROCESS
Through market insight interviews, we uncovered a critical takeaway: in discussing the benefits of alternative meat, environmental sustainability is often foregrounded. However, there is a larger issue that renders this benefit mute — both the population and the population’s demand for meat is growing. Our protein requirements as a civilization cannot be met using only traditional techniques without catastrophic impact on the environment. Cultured meat alone won’t save the planet, but it introduces optionality into a system desperately in need.
With these insights, we formed a new narrative for the company, changed its name from Meatech 3D to Steakholder Foods, and honed the idea of Steakholder Capitalism – a nod to Steakholder being the first and only publicly-traded cultivated meat company.
IMPACT
We orchestrated a high-impact San Francisco launch event to put Steakholder in front of key industry voices in the investment community and alternative meat space. The event featured a live printing demonstration of Steakholder’s technology and a panel discussion on the future of food with Steakholder Foods’ CEO, the Global Head of AgTech Investment Banking at Citi, and the founder of Aidell’s Sausage.
The rebranding was supported by a series of Chef's Table-inspired videos we shot in their R&D lab in Tel Aviv, promoting the concept of "Steakholder Capitalism" and positioning Steakholder Foods at the forefront of the alternative meat revolution.
Work Done
Competitive Analysis
Stakeholder Interviews
Qualitative Surveys
Market Research & Insights
Brand Foundations
Company Renaming
Messaging Framework
Shareholder Communications
Activation Playbook
Launch Event Coordination
Video Script & Production
Client
Steakholder Foods
Status
Public (STKH)
TRANSFORMING LAND INto LEGACY.
CHALLENGE
Zulu Forest Sciences aimed to stand out in the ecosystem regeneration space by clarifying its mission and positioning itself as a transparent, high-quality carbon credit supplier. They sought to differentiate from competitors offering unreliable carbon credits and adopt a more authentic approach to sustainability. Our goal was to develop a unique brand position, articulate a crystal clear value proposition, and create an actionable go-to-market strategy that would resonate with their target markets and develop actionable relationships with decision-makers, regulatory bodies, and buyers.
PROCESS
We approached the project in three phases. The first phase involved analyzing buyer triggers, functional and emotional needs, and the prospect-to-close ESG sales process to gather insights that would inform Zulu's positioning and the necessary assets for conversion. In the second phase, we executed a rebranding to Zulu Ecosystems, enhancing their offering with elevated language that cut through the complexity of their highly technical, end-to-end restoration approach.
To close out, our third phase of work encompassed the creation of compelling sales and marketing collateral, digging deeply into all of their existing assets and completely overhauling the language, formatting, design, and delivery to strategically smooth out the sales cycle bottlenecks we had identified.
IMPACT
Our efforts had an immediate impact on both outbound sales and fundraising. By effectively showcasing their holistic approach, Zulu secured lucrative contracts with luxury brands and investment funds that recognized them as a reliable, one-stop supplier of nature-based carbon solutions. This momentum also led to a successful Series A raise from top-tier venture capitalists, clean energy funds, and influential high-net-worth investors.
Work Done
Competitive Analysis
Stakeholder Interviews
Qualitative Surveys
Market Research & Insights
Company Renaming
Verbal Guidelines
Growth and Sales Strategy
Marketing and Sales Collateral
Client
Zulu Ecosystems
Status
Series A
